Seasons are Changing – so should your website!

As the seasons change, it is a perfect reminder to take a look at your online presence and make sure everything is up to date. As we have discussed, an optimal digital presence requires consistent updates to ensure your site is recent and relevant.

If your services includes anything seasonal, this is especially important. Promoting landscaping services while there is a fresh dusting of snow on the ground isn’t exactly ideal for growing your customer base and keeping yourselves busy throughout the winter.

Furthermore, if your site utilizes scenic photography, adjusting to the seasons is a perfect way to let your users know that you had taken the time to update your site in the last 6 months.

Making simple adjustments to your website on a seasonal basis is also a great time to check out your analytics. Determine which pages/products/services are performing best and see what you can learn from it. Embrace your successes and utilize that momentum to expand your digital presence through enhanced web content based on what your users respond to.

If you are struggling to stay on top of your site edits, let us know. We can help arrange a plan to keep your website in tip top shape and improve your online traffic.